Migrate off SFMC to Braze without breaking identity, state, or sender reputation.
Blueprint-first, zero-downtime. Your team keeps sending through the whole move, you hit your cutover date, and you land at parity or better with everything your program does today, because the Blueprint engineers the risk out before anyone touches production.
Book a scoping call Walk me through your SFMC estate. I’ll tell you what I’d check.
Three landmines that sink an SFMC → Braze move
SFMC is aging badly. It’s why you’re leaving. The easy 80% of a migration goes fine. These three stay invisible until they blow up in production, and they decide whether you hit your cutover date at full capability. They are what you hire me to get right.
01 Customer identity
SFMC is relational; Braze is one flat profile per person. Without a deterministic identity strategy, you get duplicate profiles, merged-wrong records, and personalization that breaks silently. The Blueprint defines your canonical ID before any data moves.
02 Opt-out & suppression state
This is where the legal and deliverability risk lives. Mismap one suppression list and you email people who opted out on day one. Your subscriber state stages non-sending and reconciles against the source before the first send.
03 Sender reputation
Point Braze at your existing domain and a bad first send can torch deliverability you spent years building. A net-new sending subdomain warms on a schedule while your legacy SFMC keeps sending: zero downtime, with a fallback the whole way.
From a tangle of Data Extensions to one clean profile
SFMC scatters each customer across many Data Extensions you stitch together with SQL at send time. Braze needs one flat profile per person, with the data already on it. Mapping that deterministically, without duplicate profiles or dropped opt-outs, is the core of the migration. Done right, your team inherits the clean version: send-time SQL is gone, and transformations live upstream in your warehouse.
- Deterministic identity
- One canonical ID per person, defined before a single row moves. Duplicate and merged-wrong profiles never get created.
- Documented mapping
- Every Data Extension field mapped to a Braze attribute or event, with transforms and one-to-many handling written down before the build starts.
- Warehouse-native orchestration
- Continuous sync straight from Snowflake or BigQuery via CDI, plus real-time events. Transformations live upstream in your warehouse, and data keeps flowing without a queue of data-engineering tickets.
Start with a Blueprint, not a leap
Engagements run hourly against an agreed estimate and a not-to-exceed, or as a fixed fee with an hour cap when the scope is bounded. Your call, quoted after a scoping call. The Blueprint comes first: every landmine above gets defused on paper before anyone touches production. Execution is scoped from what the Blueprint finds.
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Migration Blueprint
A structured audit of your SFMC estate: identity strategy, a relational-to-Braze data dictionary that governs your Braze data-point spend, a state-migration plan, and a costed execution roadmap. You see the full risk picture before you commit to the build.
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Core Execution
CDI setup against your warehouse, identity and state migration, your top journeys rebuilt in Braze with AMPscript and SSJS refactored into Liquid, and IP warming on the net-new subdomain through to a zero-downtime cutover on the date you committed to.
The migration is a project with an end. If you want an architect to stay on the estate after cutover, Fractional Architecture is its own ongoing engagement, not a phase of the migration.
Tell me about your SFMC estate.
A short scoping call: you walk me through your setup, I tell you what I’d check and where the risk actually is. No pitch. You leave knowing where you stand.
Book a scoping call